INSANE Success at the Edinburgh Fringe 2024!
Well, we did it. And then some.
Our show, "1 Hour Of Insane Magic", made its return to the Edinburgh Fringe this year after it’s sell-out success last year - and honestly, it exceeded every expectation I had (and I already had a pretty magical vision).
I’m thrilled to say that we SOLD OUT every single ticket to every single show in our run—performing to nearly 7,000 audience members in these shows alone. Even better? You lot loved it. I’m still buzzing from the reviews, the cheers, the gasps, and the collective “WHAT JUST HAPPENED?!” faces night after night.
🎩 The Magic of the Crowd
The audiences this year were unreal. Packed houses, people dragging their friends back the next night… it was a magician’s dream. We even had some Fringe-goers come to see us three times, which either means we’re doing something right - or they were desperately trying to figure out how we knew our audience’s favourite meal deal (IYKYK)
⭐ What People Said
We were blown away by the love both in person and online. A few highlights:
“Insanely Magical From Every Angle.” – ★★★★★ WorldMagicReview
“The trio’s comedic timing is spot on, keeping the audience laughing in the brief moments between gasps of amazement.” – ★★★★ West End Best Friend
“One of the wildest hours of entertainment i’ve ever witnesses” - Stuart Thomas, Audience Member
“Absolutely mesmerised for the full 60 minutes!” - Jasmine Fleming, Audience Member
🌙 After Dark: Things Got Spicier
This year we also launched our cheeky, grown-up spin-off show: "Insane Magic: After Dark".
Let’s just say… it was a little weirder, a little riskier, and a lot of fun. From risqué tricks to twisted illusions and guest acts that absolutely stole the show, "After Dark" became a word-of-mouth hit.
Big shoutout to the incredible Fringe performers who joined us late-night - burlesque mind readers, dark comedy magicians, and most importantly, friends!
We got to play, experiment, and push the edges of what magic can be - and it was amazing to do it in front of an audience who got it (most of the time!)
🧙 What’s Next?
We’ve got a very exciting announcement coming soon about "1 Hour Of Insane Magic"—I can't say too much just yet, but if you've been hoping to see it again (or bring a friend who's still upset they missed it), you're going to want to keep your wand at the ready.
And YES—we are absolutely bringing the show back to the Edinburgh Fringe in 2025, but this time... we’re going bigger, better, and even more ridiculous. New tricks, new chaos, same energy.
Thank you to everyone who came, clapped, laughed, screamed, and made 2024’s Fringe a magical blur I’ll never forget. Whether you saw the show or just heard the rumors, I hope you’ll join us next year for the next chapter of madness.
🪄
— Cameron Gibson
P.S. Want to be the first to hear the big announcement? Sign up to my mailing list or follow us on socials. Magic waits for no one.